Up the mountain: A practical guide

This article itself is a journey in some ways; ergo, it provides a practical guide for CTE educators to use in their classrooms and with students.

At the beginning of each semester, I ask my students to imagine they are standing at the bottom of a mountain. There is a waterfall. They are surrounded by wildflowers and dragonflies, and bees are buzzing about. The students learn that I am their guide. I will lead them up the mountain to discover a wonderful treasure.

As they stand on the ground, the first week of the term is their time to become accustomed to things. Because we will start climbing the mountain soon. But it’s not at the summit where we’ll find the treasure. The instructor and their students will develop stamina, courage and confidence on the path. The point is this: We have a long journey, and we have much to learn from each other along the way. Then, as the sun’s light shines down and quiet streams snake through the valley, they will begin to see all the possibilities that lie ahead.

The CTE student

CTE does not speak to one set or type of individual. However, these students have a similar goal: They all want an education and skills that will better prepare them for careers. Another common trait among many CTE students is that they want to know the value of what they are learning (Knowles et al., 2005). They understand the basic need for technical skills and knowledge, but instructors should seek to connect all coursework to its real-world impact.

The CTE instructor

Prior to my role as a clinical instructor in the College of Technology at Idaho State University, I was a student. This statement seems obvious, but it’s a fact that students can easily forget. My background is in English, but I began my educational journey at 25. I was a nontraditional student. I was, and am, a writer. But I had no interest in teaching or helping people become better at writing.

Then something changed. I had an opportunity to teach a course, and the moment I was standing in the class, with all eyes on me, I knew. Being able to help students achieve their dreams and be successful was the bug that bit me. Over the years I’ve been teaching, I’ve learned five ways to improve and become more effective. Now I want to share this practical guide with other educators.

1. Establish a rapport.

Building a rapport with your students is about establishing a relationship; it is about trust. Rapport does take time, but in the condensed atmosphere of the semester, it may happen quicker than you think. Engage in informal conversations prior to and after class, during office hours, through email, or on Zoom calls. I work to establish those connections with my students from day one. I tell them stories of my journey as a student, which I pepper throughout the term. These stories humanize me and help the content make more sense.

2. Make the coursework relevant.

Students want to know how the coursework relates to their studies or to life outside the classroom. There are no signposts on the mountain path, so, as guides, we must show students where they’re going and how to get there. I tackle this challenge with writing and communications content by relating it to functional literacy. For example, one semester, the elevator was broken. My class was on the third floor, so to connect the point of living in a literate world, I asked students how they arrived at the class. That is, how did they know the elevator was broken?

3. Show students that you care.

To care for your students is to be engaged and interested, not only in their goals, but in their success. When I first started teaching, I treated teaching like a side hustle. I already had a full-time job, so adjuncting was a way to earn extra income. Then I met an educator who was also my mentor, and he taught me the principle of caring. Students can tell when an instructor is sincere or not. So, now, I try to always be sincere. I share my experiences as a student. I apologize to students when I make a mistake, and I hold students accountable for their mistakes.

4. Plan. And then plan some more.

Personally, my secret to teaching is overplanning. With extensive planning, you build your regular coursework for the semester, then develop extra assignments or lessons that can be used to extend a lesson or in case of an emergency. And the beauty of overplanning is students won’t know it was extra unless you tell them. Overplanning can also help when students grasp a concept faster than expected.

5. Trust your process.

Finally, we must trust our process. The semester is a mountain, but it is a mountain we have climbed before. If you are just starting teaching, lean into the more experienced instructors in your department. I would also recommend reading Peter Filene’s The Joy of Teaching. This book offered a really great practical guide when I first started teaching. Creating a process, like walking up that mountain, takes time, but you will get there, little by little, as you gain experience and engage with students and the curriculum.

What I have learned

What I have learned from CTE and teaching CTE students is to never give up. CTE students are determined and focused. And they have grit. They are eager and willing to learn; they are engaged in their learning process. So, as I guide them up the winding path and through obstacles, I never give up. Because I want to see them succeed.


Timothy O. Davis, AOS, MS, MFA, is a clinical instructor in the College of Technology at Idaho State University.

Read more in Techniques: Tell Me a Story of CTE.

Give CTE a Chance

It was a hot and sticky summer day, as is often the case in eastern North Carolina in August. The year was 1992. And as I walked into my high school, I realized I was in the building on my own for the first time. My older sister had just graduated, and I was starting tenth grade soon.

Now, I think it’s important to understand that I was a bit of an academic snob. I enjoyed being the student that teachers picked to run errands, and I loved having people know that I was smart. It didn’t necessarily help in the popularity department, but it was an identity. It was my identity. I was going places. And by that I thought I meant law school, business school, or somewhere else I could make lots of money. Not agriculture education.

Orientation

My classmates and I crowded around the bulletin board to find our homeroom assignments. Listed next to my name was Mr. Jesse Smith. “How in the world did I get Mr. Smith as my homeroom teacher again? Last year he assigned me a bottom locker!” Jesse Smith was the agriculture education teacher and FFA advisor. My sister had been a member and was one of its biggest cheerleaders. She stood out in her blue corduroy jacket.

But I wanted to break out of her shadow. This was my school now.

Multicolored grphic with open doors reads, Give CTE a chance. Kaye Harris learned to love agriculture education

Nevertheless, I took a deep breath and walked toward the agriculture education building with its familiar smells of grease and dirt filling the air. Growing up on a farm, I knew this smell all too well. It smelled like my Papa’s workbench in the barn and the sandy soil I had played in all my life. But I had decided long ago that farm work was not for me. My future was in an office with a comfortable chair and air conditioning. Agriculture, while a noble profession, was not in the cards.

As I entered the classroom, I greeted Mr. Smith and picked up my schedule. Then my stomach dropped. My third period class was Agricultural Production 1. It couldn’t be possible. I had worked so hard to avoid this. I remember sulking for most of the afternoon. Mama tried to convince me that I might actually like the agriculture course. But I highly doubted it.

The first day of school

I walked into the first day of class, and it was just as I had suspected. I was the only girl in a class full of boys. They were loud, and I was nervous. I didn’t know what to expect.

Mr. Smith began by taking attendance and proceeded to explain the scope of the coursework and how we could get involved with FFA. Competitions sounded fun. And leadership camp? I knew my sister had gone to camp, but I didn’t know what it was all about. There were also a couple of vacant officer positions. Never one to turn down an opportunity to serve (and build my resume, even back then), I thought, “Maybe this isn’t so bad after all.”

On day two, to my surprise, another girl enrolled in the class! Her name was Taylor, and she was a year younger than me. She would become a great friend and the person that I was most likely to be caught hanging out with for the rest of high school.

Soon, that sense of dread I felt vanished. Once I got into class, began to learn more, and found a kindred spirit in Taylor, I suspected that I had found an alternative identity, one that involved blue corduroy.

Striding forward into agriculture education

It wasn’t long before FFA became a driving force in my life. Leading activities at my school was fun, and I loved interacting with other schools and making friends from across the state. To everyone at my school, I was the same person I had been since kindergarten. I was still “the smart one.” But FFA opened up a new realm of possibilities.

Years later, as I was packing to move into my residence hall at North Carolina State University, I realized that life would never be the same as it was right then. I mourned the loss of my childhood and the daily interactions with classmates. But mostly, I mourned the end of FFA. I had to find a way to make it last.

The friends that I made through FFA continue to be some of the people that I love and respect most in my life. We developed a bond that continues to this day. We shared laughter and our hopes and fears.

The longer I felt the tugging at my very soul, the more I knew that being an agriculture education teacher was my destiny. After making this decision with confidence, I found myself enveloped into a community that helped to mold me into a person I never knew I could be. My professors became friends and mentors, and my classmates became like loving siblings. They helped to protect and support me throughout my agriculture education journey.

I would eventually marry one of my classmates, Matt, who is one of those loud agriculture boys. And he and I would work together to build an agriculture program that sparked the careers of hundreds of students, including our own two children. More than 30 years have passed since that hot day in 1992, but that one simple scheduling conflict completely changed my life. I only had to give career and technical education a chance.


Kaye Harris is a career development coordinator at Kings Mountain High school in Cleveland County, North Carolina. Prior to this position, she served as an agriculture teacher and FFA adviser at Crest High School alongside her husband, Matt. Their two children, Faith and Andrew, are carrying on their proud parents’ tradition as CTE students.

Read more in Techniques: Tell Me a Story of CTE.

Track & measure WBL for student success

Work-based learning (WBL) is a core feature of high-quality career and technical education (CTE). In fact, WBL is one of the 12 elements in the ACTE Quality CTE Program of Study Framework. And states, community colleges, school districts, high schools and others invest significant resources in WBL. In addition, Perkins V designated WBL as one of three new secondary-level CTE quality indicators for state accountability purposes.

Despite this enthusiasm for WBL as a valuable part of CTE, there is little evidence tying WBL to student outcomes. Recent years have seen an increasing amount of positive evidence for the impact of CTE on student outcomes (Brunner et al., 2021; Edmunds et al., 2022). But the lack of data on WBL participation prevents us from understanding its contribution. The absence of research is not due to want of interest. Rather, it can be attributed to the complex and varied nature of WBL experiences and the inherent difficulties in collecting systematic, high-quality data. Collecting accurate and complete data on the numbers and types of activities students experience, as well as the duration and intensity of the experiences, among other aspects, is surely challenging.

The Institute of Education Sciences, U.S. Department of Education, funded the CTE Research Network in 2018 to expand the evidence base for CTE, with a focus on research that can show the causal impact of CTE on student outcomes.


This article presents research on promising practices and innovations in WBL data collection and use in six school districts. The six featured districts were selected based on the strength of their WBL data collection systems and procedures, as well as their representing a diverse set of approaches and settings. CTE Research Network participants conducted 24 interviews across the six districts, speaking with a variety of staff on topics such as:

  • Platform design
  • Data elements collected
  • Staff involvement, training and buy-in
  • Needed resources
  • Use and sharing of data

Data platforms and systems

Appoquinimink School District in Delaware uses The Agricultural Experience Tracker (AET for CTE) to centralize tracking of participation, hours and skill gains. The district had used the AET database for its Agriculture, Food, and Natural Resources pathways for many years and began to implement the system for all students in fall 2022.

Collier County School District in Florida implemented a WBL data collection system through its NAF career academies. The NAF WBL Participation Tracker and Reflection Form allow teachers and other staff to monitor and reflect on overall types and intensity of WBL participation, including student reflections.

Fresno Unified School District in California tracks WBL participants through its TitanWBL system, which was custom-built for the district and launched during the 2022–23 academic year to track and report on a wide range of WBL activities.

Lowndes County Schools in Georgia developed a digital system of free or low-cost tools, primarily through Google tools, to manage all aspects of WBL. This includes applications, enrollment, placements, hours worked, wages and earned credentials.

Muskego-Norway School District in Wisconsin developed its WBL data collection system using Qualtrics, an online survey and analysis platform that is managed by the WBL coordinator.

Poudre School District R-1 in Colorado introduced the Xello online platform in 2020 to track student interests and WBL activities. The district also uses Xello to house students’ career interests related to their individualized learning plans.

Featured practices

The profiled districts track many different data elements on students’ participation in WBL. They categorize the type of WBL experience in which the student engages across the continuum. Districts also document, for example, the dates and hours that students participate, the associated career cluster, the employer and their company, and other elements.

One key practice is preserving a longitudinal record of student experiences over time. The districts capture individual student-level information about WBL participation over time. This helps to build a profile of student experiences as they evolve through high school. Districts also may register students’ career interests to align opportunities to those interests and track how they may change.

When talking about student outcomes from WBL, practitioners often discuss the high value of employability skills. WBL experiences are designed to develop these skills, and they are a promising place to look at short-term outcomes for research purposes. These skills, however, have been difficult to measure and document in a systematic way.

Staff resources

All six districts employ at least one full-time WBL coordinator. Their primary role involves developing and implementing the WBL programs. But these staff members allocate some of their time to data-related tasks. These include learning how to use the technology; training teachers, students or employers; generating reports from data systems; and checking data entered by students or other users.

Quality assurance

Districts vary in the ways they approach monitoring data quality. On the entry side, some districts place greater restrictions on who may enter data. In other districts, multiple users enter data to reduce burden on any one group and collect many viewpoints. In both approaches, districts had formal or informal systems in place to monitor quality.

Using the data

Staff use their WBL data to plan, communicate the value of WBL, recruit industry partners, improve programs, and monitor progress toward goals for access and equity. Interviewees described tracking WBL participation data to uncover inequities in WBL participation and strengthen inclusive recruitment and support practices. Staff also reported using participation data to advocate for resources and engagement. This included requests for certain types of WBL experiences with employer partners. Districts reported using the data from their systems with CTE program advisory boards and local workforce boards to ensure the right employers are matched with students with interest in certain careers.

Conclusion

The profiled districts do important work to drive innovation in WBL data collection systems. These districts demonstrate that it is possible to collect a wide variety of student-level WBL data that capture the detail and progression of student experiences. Others can draw from the examples shared here as they develop their own systems. A fuller data infrastructure will be a boon to researchers.


This article is excerpted from a forthcoming report by the CTE Research Network. The Network is led by the American Institutes for Research (AIR) and supported by the Institute of Education Sciences (IES), U.S. Department of Education, through grant R305N180005 to AIR. The opinions expressed are those of the authors and do not represent views of IES or the U.S. Department of Education.


Katherine Hughes, Ph.D., is a principal researcher with the AIR, and she directs the CTE Research Network.

Bryan C. Hutchins, Ph.D., is a senior research specialist at the SERVE Center at the University of North Carolina at Greensboro.

Katherine A. Shields, Ph.D., is a research scientist at Education Development Center in Boston, Massachusetts.

Kelly Reese, MPP, is a senior researcher at American Institutes for Research, based outside of Chicago, Illinois.

Edward C. Fletcher Jr., Ph.D., is a distinguished professor of education and human ecology at The Ohio State University.

Read more in Techniques: Research and Practice.

Motivate Students & Influence Success With Research

Upon entering college, students often report feelings of uncertainty about which major to choose. Research suggests that access to career information supplemented with career development would assist students in transitioning to higher education or the workforce (Bradley, 2010). Career development activities can foster the growth of clearer, more intentional career goals — motivating students and ultimately in influencing success. All students may benefit from access to career development intended to provide support and tools for making confident academic and career decisions.

Background

This action research study was conducted on the campus of a community college in the rural southeastern United States. With a population of about 2,300 students, the average student age is 25. One-third (33%) of students attend full time, while 67% attend part time. The student population consists of 76% white students and 24% students of color. First-year community college students currently enrolled at the site participated in the study, and their participation was voluntary.

Methodology

The study utilized an action research methodology, which is cyclical in nature. Initially, student perceptions of existing career development at the research site were assessed through individual student interviews. Following this assessment, it was determined a seminar model would be appropriate to potentially increase student engagement in career development. A series of seminars on various career development topics was created and co-facilitated by student peers. The goal was to cultivate student connections and to ensure participants received timely, accurate communication. Data was collected from the seminars through surveys and individual interviews.

Procedures

The seminars were marketed across campus via digital flyers and email and text reminders. Participants registered for at least one seminar via Google Forms and were given the option to attend in person or virtually. Each student who attended a seminar received a gift card for their participation. During the seminars, participants completed both a pre-seminar survey and a post-seminar survey via a QR code or the direct link posted in the chat. Seventeen survey responses were collected from participants during the seminars.

The registration form asked each student if they had an interest in participating in a separate, individual interview for the opportunity to receive an additional gift card. Following the seminar, interested students received an email with more information and to schedule a date and time. Prior to their interviews, participants received an email to complete a digital consent form. Ten students were individually interviewed.

Analysis

Individual interviews were recorded and transcribed using Otter.ai. All data, including interview transcripts, survey responses, analytical memos and field notes, were input into NVivo — qualitative data analysis software — and subsequently organized by what most resonated with the researcher. An Excel spreadsheet further organized data into categories.

All interview participants were asked about how to improve career counseling services at the college. And many spoke to students’ limited knowledge of services. “I would like to see career counseling services being promoted more toward the beginning of the admissions process.”

Participants also mentioned a lack of adequate access to the seminars. Tiffany suggested offering “an option in the evening for people who are working.” Another mentioned sharing more “about resources in the community.” We, as career and technical education (CTE) professionals, can improve career development services for all students.

Results

Flexible service delivery

Students are more likely to engage in career development activities when they are presented with flexible service delivery. In recent years, higher education institutions have revised their implementation of not only instruction but support as well. Utilization of technology has become necessary to create flexible programming for student support services (Toquero, 2020). Therefore, seminars may be offered in a virtual format, and participants may be given the option to view seminar recordings later.

Informational campus culture

Students are more likely to engage in career development activities when they are well-informed of services available to them. Adequate and concise information on student support services should be shared, specifically in student success courses. The extant literature indicates that how students receive information on student support services is critically important, and student success courses are the primary avenue for sharing information with first-year students (Acevedo-Gil >amp; Zerquera, 2016; Hatch, 2017; Hatch et al., 2018).

Positive campus relationships

Students are more likely to engage in career development activities when they have positive campus relationships. This is a key component in students feeling a sense of belonging. Many student participants shared that the feeling of being known and valued was important. They also reported being aware that faculty mentor and assist students in areas beyond academics. Thoughtful instruction and mentoring are critical to positive relationships between students and faculty (Parnes et al., 2020).

Discussion

  • This work can be shared and reproduced across college campuses, increasing its impact.
  • Higher education professionals would benefit from infusing campus culture with a more career-minded focus.
  • Student information sources, like the institution’s website, should provide details on career development services available to students.
  • Virtual formats are not only possible but often ideal. When an in-person format is the better option, this work is easily adaptable. It could potentially be beneficial to have an increased emphasis on intergroup relations.
  • With flexibility, career development can be conducted more widely with new and returning students.
  • A strong partnership with the college’s coordinator for student success courses can help promote career development services for first-year students. Consider the additional benefits of partnering with interdisciplinary colleagues to increase students’ career knowledge and skill development.

Laura Walker-Andrews, Ed.D., is an assistant professor and program coordinator in
department of Business and Organizational Leadership at Brevard College.

Read more in Techniques: Research and Practice.

Lead with evidence to support instruction

Instructional leadership in career and technical education (CTE) must be transformational. Leaders are tasked with creating solutions based on problems, questions, and needs and developing processes that work for their schools, districts, and regions. Their role is multifaceted and complex. One end of a CTE leader’s work is anchored in developing the knowledge and skills of their teachers. And on the other end, the need to ensure students are prepared to enter the workforce.

CTE teachers bring a wealth of experience into the classroom, having taken many different approaches to professional teacher preparation. Likewise, students have varying backgrounds, understandings and motivations for taking CTE courses.


white, blue and yellow graphic features the article title EVIDENCE BASED INSTRUCTIONAL LEADERSHIP FOR CTE

“How can we develop instructional leadership strategy in a way that will positively affect student learning?” Researchers have proposed that we must focus on three critical elements: changing views of learning, sharpening teachers’ instructional knowledge, and enhancing students’ knowledge and abilities related to academic and industry standards (City et al., 2009). These three themes may provide evidence-based direction for CTE leaders. This article illuminates how to promote the instructional core by making clear connections to how students learn best.

Apply strategies of effective student learning.

The cognitive sciences help explain the conditions needed to create optimal environments according to how students learn best (National Academies of Sciences, Engineering, and Medicine, 2018; National Research Council, 2000). Three key components are critical in changing how we view instructional leadership.

Learner

The most effective lessons are not just informational. They are experiences that deeply embed concepts, evoking questions and curiosity and fostering a sense of lifelong learning.

Knowledge

In knowledge-centered classrooms, students should know how ideas connect and scaffold. Clear standards are set for what students should learn, and industry establishes fundamental theoretical and practical knowledge.

Assessment

Assessment-centered classrooms prioritize high learning standards and provide frequent feedback. Feedback comes in various forms, helping students self-monitor their progress at every stage. It is an ongoing dialogue, a constant navigation toward improved understanding.

Develop high-quality instructional materials.

We must ensure that we use instructional approaches derived from cognitive science research.

Design clear, coherent units of instruction.

Understanding by Design (UbD) procedures can help educational leaders identify lesson and unit learning outcomes related to science, engineering, technology and mathematics (STEM). UbD emphasizes that units should focus on goals that specify what students should do with their learning in the long run (Wiggins >amp; McTighe, 2005). Using UbD, we can create more coherent instructional units.

Activate student thinking.

Opportunities to apply CTE skills and knowledge in real-life circumstances can help situate learning. Asking about their ideas and experiences can help focus students’ attention and creates a “need-to-know” situation for learning (McTighe >amp; Willis, 2019). For example, leaders can use problem- and needs-based scenarios to spur student thinking before tackling projects and teaching procedures.

Promote crosscutting concepts.

This can help take rote learning activities to a deeper conceptual level. For example, CTE teachers should explicitly teach procedures and safety, but students may also benefit from thinking about patterns (a crosscutting concept) that exist when using different equipment. They gain more sophisticated knowledge when they think about cause-and-effect relationships (a crosscutting concept) between the actions they perform and the implications. And they develop deep conceptual understanding when they think about scale, proportion and quantities (a crosscutting concept) (NGSS Lead States, 2013).

Encourage visible thinking.

Providing ample and ongoing opportunities to think about their learning can help students become more independent problem-solvers (National Research Council, 2000). Leaders can promote specific strategies with teachers to share with their students. Consider the following examples.

  • Accurate self-assessments: “How well did I perform?” “What was most difficult?”
  • Reflections on learning: “What was most interesting or surprising about this (topic or project)?” “What strategies worked well for me during this learning experience?”
  • Goal setting: “What will I try next time to improve?”

Infuse literacy in CTE practices.

Make connections between CTE and other areas explicit. The reading associated with CTE offers some of the most complex technical information students will encounter. And thus students may develop advanced reading skills.

These key instructional design elements place students at the center of learning. They must be incorporated regularly in our classrooms, in our professional learning communities, and in our schools and districts. If we build these ideas into our instructional leadership strategies, we can expect to profoundly impact student motivation, learning and achievement by building teachers’ collective efficacy (Hattie, 2023).


Pat Brown, Ph.D., is the executive director of STEM and CTE for the Fort Zumwalt School District in St. Charles, Missouri. He has a range of K–12 and postsecondary teaching experience. Known for his scholarship on instructional approaches that place students at the center of learning, Brown makes frequent presentations at international, regional and state conferences. He is the author of Instructional Sequence Matters, a best-selling book series from the National Science Teaching Association.

Read more in Techniques: Research and Practice.

Influence CTE at NPS

green and white graphic advertising NPS 2024Attend NPS 2024! Influence CTE-related policy priorities at ACTE’s National Policy Seminar. With a featured event from the CTE Research Network!

NPS 2024 happens March 17–20!

Voice your CTE needs to help shape education policy priorities; participate in visits with policymakers on Capitol Hill. Featured sessions will cover best practices for influencing federal policy and CTE advocacy and messaging. And on the last day of the event, March 20, the CTE Research Network will address expanding the evidence base for CTE.

Learn more and register today.

Recruit diverse students in apprenticeship programs

To address the opportunity gap affecting learners and the workforce, stakeholders should seek to develop quality apprenticeship programs nationwide. This quantitative study compares the Federal Office of Administration Apprenticeship model to the State Apprenticeship Agency model in recruiting and retaining diverse students into apprenticeships.

Overwhelmingly, white men participate in apprenticeships at a far higher rate than any other group. This suggests that intentional efforts must be made to promote apprenticeship opportunities to all students beginning in K–12, but the question district and state education and industry leaders are asking is, “How?”

Show me someone who looks like me.

One of the most significant barriers to success is simply lack of exposure. Children are influenced by their immediate networks. And, historically, when children learn about careers, they see men in police, fire, construction, manufacturing and automotive careers. Where as women assume roles as nurses, teachers, bakers and office administrators. To break down gender-based misconceptions of who should do what, educators apprentice need to show students people who look like them in various occupations.

Seek out a diverse group of guest speakers from industry. Invite women engineers and male nursing faculty to participate. Being intentional in recruitment is a strong first step. To improve representation among women and students of color in apprenticeship programs, educators and industry leaders nationwide must collaborate and share best practices.

Collaboration is key.

As in all things, when we work alone, we will never achieve as much success as when we share promising practices through intentional collaboration. It has been my personal experience as a career and technical educator and administrator for more than 20 years that when industry and educators are given the opportunity to combine their efforts to develop strategic solutions, significant problems are solved.


When state and district education and industry leaders come together to consider solutions for the opportunity gap, they should ask themselves the following questions:

  • How are we providing students, as early as third grade, with opportunities to explore careers from all career clusters? What can we do better to showcase a diverse workforce?
  • How do we encourage all students to explore careers based on their aptitudes, not their genders?
  • What can we do to remove barriers in school and in the workplace?
  • How do we create a supportive, nurturing environment that makes it possible for all students to learn and achieve success?

Further, education stakeholders contend with the public image of apprenticeships as less desirable than college. This often makes recruiting difficult. And many employers have discovered that they need to begin their recruitment in ninth grade. Starting early provides opportunities for students and their caregivers to learn more and dispel any fears.

Diverse students succeed in apprenticeship.

CVS Health has developed robust and effective recruitment processes. When connecting with preapprentices, they provide detailed career information from the onset and continue to provide targeted support in the form of mock interview opportunities. Further, all enrollment decisions are made jointly with staff and their educational partners. The results re-emphasize the power of collaboration. CVS Health boasts a workforce made up of 80% female employees. Nearly half (49%) are Black and 22% are Hispanic or Latinx employees.

In Wisconsin, Joshua Johnson, the state apprenticeship director, said that he and his team go out into the community to promote apprenticeship opportunities. He explained that by working with the city youth programs and hosting community events and inviting people who “look like them,” they can achieve success with their recruitment efforts.

In conclusion, persist.

Work must continue to increase funding and access to apprenticeships. When leaders collaborate to share knowledge gleaned from experience, we move a little closer to equity. Create awareness campaigns that begin early and spotlight a wide range of careers in critical industries. These efforts will result in the continued growth of new opportunities. And they will improve existing apprenticeship programs that seek to better serve diverse groups of learners.


Joy Rich, Ed.D., lives in middle Tennessee and has worked in career and technical education for over 20 years. She received her doctorate in educational leadership from the University of the Cumberlands. Rich began her career as a high school marketing teacher and has served as a CTE consultant for the Tennessee Department of Education and as the director of experiential learning for the Tennessee Board of Regents. Currently, she is the assistant vice president of workforce development at Motlow State Community College.

Read Techniques in April 2022 to learn more.

Translate outreach materials

Fact sheets share information quickly.

And the National Education Association has predicted that, by 2025, nearly one in four students in our classrooms will be multilingual. Students enrolled in public education in the United States speak as many as 400 languages in addition to English, including Spanish, Arabic, Chinese, Vietnamese and Hmong. And while English learners (ELs) “face unique challenges, they represent a tremendous asset” for the future of high-quality career and technical education (CTE).

“In 2014–15, more than three-quarters of all ELs spoke Spanish.”

One such challenge, discussed further in the April 2023 issue of Techniques, is a lack of understanding about what CTE offers due to language barriers. Among students and their families as well. To that end, ACTE developed Spanish-translated versions of the “CTE Works!” and “What is CTE?” fact sheets. These resources provide an evidence-based overview of CTE’s impact on student achievement, education and employment outcomes, and highlights the benefits that CTE can provide for students, businesses and communities.

We encourage you to share these fact sheets with Spanish speakers in your community. And consider how translating your own program outreach materials could better serve ELs and the workforce.

Read more in Techniques in April 2023: CTE for English Learners.

Why go to the moon?

The student video challenge returns! ACTE, host of CTE Month, and NASA HUNCH are excited to collaborate once again.

Announcing the 2023–24 student video challenge

The contest engages students to showcase CTE and project-based learning programs in high-demand career fields on Earth and in space. This year’s theme: “Why Go to the Moon?” Interested students should feature CTE pathways, courses, and careers of the future to fuel and cultivate NASA’s future missions.

Image depicts the logos of CTE Month (with text including Celebrate Today, Own Tomorrow!) and NASA HUNCH, promoting the student video challenge

Submit a two-minute video by April 1.

Apply for scholarship funds

Encourage students and adult learners, ages 1835, to apply for the Horatio Alger Association Career and Technical Education Scholarshipworth up to $2,500 to pursue a high-quality CTE program of study. The application is open now through June 15. With your encouragement to apply for scholarship money, students may be on their way to a debtfree education will lead them right into employment.

Learn more about helping your students get scholarship money.

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