The White House has released its long awaited ad campaign “Find Something New” as an effort to encourage people who are unemployed or unsatisfied in their current occupation to find a pathway to a new job or career. The campaign is a product of the American Workforce Policy Advisory Board, created in 2018, in collaboration with the Ad Council, IBM, Apple and members of the Business Roundtable, and a number of other partners.
This ad campaign seeks to meet the need for skills-based training as an alternative to four-year degree programs in order for workers to find jobs. This ad campaign is accompanied by a companion website . The website provides resources ranging from self-assessments to professional development, and links to education and training options. A number of videos are also available that may be useful for students as they engage in career development activities.
