Media Kit 2007-2008

ACTE is the largest association dedicated to the entire career and technical education community. We provide leadership in developing an educated, prepared, and competitive workforce.

ACTE’s 30,000 members—teachers, guidance counselors, middle school and high school administrators, post-secondary and technical educators—are involved in planning and conducting career and technical education programs that prepare millions of students entering or reentering the job market.

Techniques Magazine

Techniques is the most widely read, most trusted, and most informative publication serving the career and technical education market.

Written for career and technical educators, Techniques covers issues these professionals care about most; providing them with input they trust when making decisions for their classrooms, programs, and school systems.

Each month, dedicated sections focus on leadership, emerging jobs, new products, and services. Feature articles cover the latest in new technologies, classroom management, career guidance, teaching skills and professional development.

Techniques provides CTE decision-makers with the analysis and objective reporting they need to remain informed. And it’s where savvy advertisers target them.

Targeted Points

• As many as 113,000 educators read some portion of Techniques each month.
• Including decision-makers who control an estimated $11 billion in local, state and federal funding spent yearly on career and technical education.
• And have identified Techniques as their single most important source of professional information.

“Many a small thing has been made large by the right kind of advertising.”
—Mark Twain

More Ways to Target Your Market

Electronic Advertising
Target ACTE members online by advertising in one of ACTE’s electronic newsletters. ACTE’s monthly electronic newsletter ACTE News is sent to all ACTE members and it contains information and news specific to ACTE. If you would like to advertise in this publication, please contact Jim Waterhouse at 800-826-9972. Career Tech Update is e-mailed every weekday directly to all ACTE members. If you would like to advertise in this, please contact our partners at U.S. News & World Report.

Online Buyers’ Guide
ACTE’s newest marketing tool makes you the Target. Our Online Buyers’ Guide is a searchable database of organizations providing products and services to the career tech community. Listing in the database is free to all Techniques advertisers and Career Tech Expo exhibitors. For those wishing to purchase a listing contact Jim Waterhouse at 800-826-9972.

ACTE Career Tech Expo
Meet the Target face to face December 4-6, 2008 at ACTE Career Tech Expo at the Charlotte Convention Center in North Carolina. This premier expo brings together thousands of education decision-makers. Exhibit, advertise in the program guide, and be a sponsor. Access the exhibitor information or contact Jim Waterhouse at 800-826-9972.

Mailing Lists
Reach your Target audience with a direct-mail campaign. Customize your mailing list selection by ACTE division, position, school type and/or geographic area. Contact Infocus at 800-708-5478.

Reprint Services
If you’d like copies of your ad or articles of interest to distribute at meetings or to customers, we can supply you with full-color or black and white reprints at a reasonable rate. Contact Ingrid Thomas at 800-826-9972.

2008 Program Guide Advertising
Reach more than 5,000 Convention attendees at our annual event, held at the Charlotte Convention Center in North Carolina, December 4-6, 2008. Convention goers will consult this guide while they are making buying decisions at the show. They also keep it for up to a year as a handy reference to companies that serve the market—a must for any exhibitor!