Techniques - February 2007

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February 2007

Techniques Theme

A Message that Matters (All Access)
Marketing is an important tool in getting out the message about the value of career and technical education.

Family and Consumer Sciences Marketing Strategies
Effectively marketing a program such as family and consumer sciences education means reaching all of the primary stakeholders.

How to Market Career and Technical Education: Student Ambassadors
Since peer influence is so important to young people, a team of student ambassadors can be very effective in marketing career and technical education.

Creating the Home Field Advantage
A marketing professional explains how one school increased enrollment by implementing a winning game plan.

Measuring for Marketing
By surveying students about their knowledge and attitudes toward career and technical education, a career center is able to improve its marketing strategies.

Techniques Feature

Create Incentives for Students to Pursue the Core Curriculum in an Interest-based Context (All Access)
The fifth article in the series by our public policy department focuses on the fifth recommendation in ACTE’s high school reform position statement.

Southern Hospitality and a Ton of People (All Access)
More than 6,000 people experienced Atlanta’s southern hospitality and an exciting ACTE Convention. Read about what happened in 2006 and about what’s planned for 2007.

Recognizing Career Academy Innovation
The Ford Partnership for Advanced Studies is helping to prepare students for success in postsecondary education and professional careers.

Techniques Department

Leading Edge - February 2007

Classroom Connection - February 2007

Leadership Matters - February 2007

Capitol View - February 2007 (All Access)

Research Report - February 2007

Career Curve - February 2007

Inside ACTE - February 2007 (All Access)

Spotlight - February 2007

Etcetera - February 2007