Career and Technical Education Month
Calling all CTE educators, administrators, career and guidance counselors and students! ACTE is pleased to announce the theme for CTE Month 2015: Recognizing Classroom Innovators!
CTE Month® is an annual celebration held in February of CTE community members’ achievements and accomplishments nationwide. CTE Month 2015 will give the CTE community a chance to tell the stories of leadership and excellence from classrooms across the country, and raise awareness of the crucial role that CTE has in readying our nation for economic success and workforce competitiveness. CTE classrooms are modern-day laboratories, where students and educators alike are developing the skills that will power the future of college and career success.
CTE classroom innovators are hard at work in nearly every community, and this February we invite you to join us in recognizing them. Whether it’s by organizing a school visit, sending a letter to your Governor, or telling a friend what CTE means to you, start planning today to get involved this CTE month and recognize the CTE classroom innovators all around!
Check back soon for additional information, including the full line of CTE Month 2015 promotional products!
How can I get involved?
Great question! There are lots of opportunities for you and others in the CTE community to get involved with this year's CTE Month activities, including:
You can celebrate CTE Month with students and professionals in your community by spreading the word about the classroom innovators that have made an impact on you!
Some ways to raise awareness of CTE Month include spreading the word on social media, organizing a job shadowing opportunity for students in your school and showing your passion for CTE by purchasing CTE Month products in Shop ACTE.
Another great way to get involved with CTE Month is to participate in ACTE's CTE Month Public Service Announcement (PSA) video contest or CTE Month Graphic Design Portfolio contest! To learn more, download ACTE's full announcement and contest rules here:
During CTE Month, it's important to tell local media outlets and members of your community about the innovation and leadership that is going on in your CTE classrooms. To tell your story, contact any local newspapers, television reporters and radio stations to ask them to air stories in February and beyond about career and technical education. Invite them to cover any events such as proclamation signings, press conferences or career fairs.
Use this sample press release template to craft a press release detailing what your school, program, or district is doing during CTE Month that you can send out to local media contacts. You can also utilize the CTE Month logos and your school's logo in the letterhead of the press release. Another great way to publicize your CTE Month plans is by interacting with local media outlets on your social media accounts.
CTE Month Press Kit Starter
Does your program have a press kit? This is a great tool to provide VIPs (media, policymakers, state leadership, etc.) that attend an event or visit your program with quick, ready-to-use facts and figures about your program and the impact you are making in your community! Press kits typically are housed in a two-pocket folder, and contain basic information about your program, a tip sheet or some facts about CTE, a news release for an event if relevant, and a business card for the media contact or public outreach contact at your program or school.
Folders can be printed with your programs logo, or you can simply affix a easily printable packing label. Be sure to include CTE Month materials, such as pens or notepads, in the press kit or hand them out with the kit at your CTE Month events. Below are some materials you can download to start your kit.
What Is Career and Technical Education?
CTE Today Fact Sheet
Your CTE State Profile
Learn more about getting publicity for your program.
Encourage your elected representatives, including mayors, city managers, county executives and state governors to designate February as CTE Month in your community. We encourage you to provide your leaders with a copy of this sample proclamation in your efforts. In addition, the proclamation-signing ceremony could potentially serve as an interesting event for local media and as a photo opportunity for your school.
Learn more about establishing relationships with policymakers.
Communication with the business and industry communities is a crucial part of classroom innovation, and we encourage you to engage with business leaders in your area during CTE month. Here are just a couple of tips to get you started on working with businesses:
- Host a career fair featuring local business partners and the CTE programs they support.
- Make a video profiling successful CTE programming alumni and where they work.
- Ask shopping mall management to sponsor a career fair, make room for an exhibit or provide space for a “questions and answers about career and technical education” table or booth.
- Encourage local merchants to announce the date and theme on their marquees, in-store broadcast systems, electronic signs and cash register receipts.
Previous CTE Month Success Stories
2014 CTE Month made the news across the country. A few of the articles are featured here:
In addition, CTE Month caught the attention of policymakers nationwide. Learn more about how our leaders celebrated here:
Have a CTE Month story to add to the list? Send it to Sean Lynch
You can download the 2014 CTE Month Logo for web and the high-resolution 2014 CTE Month graphic for print here. Please complete this form about your usage of the 2014 CTE Month logo and return it to Media Relations Manager Sean Lynch. (Logo Use and Restriction Agreement)