Career and Technical Education Month
2014 CTE Month®
For the 2014 CTE Month, ACTE encourages everyone to explore and learn the amazing accomplishments, achievements and contributions of career and technical education (CTE) professionals, students and alumni with the theme "Celebrate CTE Superheroes." You can download the CTE Month Logo 2014 for web and the high-resolution CTE Month 2014 graphic for print here. Please complete this form about your usage of the 2014 CTE Month logo and return it to Online Communications Manager Jon Miller.
2014 CTE Month Student Video PSA Contest
The 2014 CTE Month Student Video PSA Contest will be launched Oct. 1, 2013, and submissions will be accepted through Oct. 31, 2013. Finalists' entries will be voted on via Facebook and social media voting Nov. 11-15, 2013. The winning PSA videos will be announced and displayed during CareerTech VISION 2013 and shared on ACTE's website, Twitter and Facebook pages. Watch the 2013 CTE Month Video PSA Contest winners videos below to start developing your own ideas for the contest!
First Place: Sydnie Hinshaw, Jeremy Boutte, Maritza Arenas and Aaron Miles from North Shore High School in Houston, Texas, with their video, "What's Your Future Sound Like?"
Second Place: Kalin Williams, Manuel Alanis, Kennedy Morales and Lupita Rios, also from
North Shore High School in Houston, Texas, with their video, "Passion Into Paycheck"
The first place team received $750, and the second place team received $250. Congratulations to our winners and to all the students who submitted PSA videos to the contest this year! The winning PSA videos were shown on Saturday, Dec. 1, at the Closing General Session of CareerTech VISION 2012, during the 2013 National Policy Seminar and are available for sharing on YouTube.
And check out ACTE on Pinterest for even more from CTE Month!
See Reps. Jim Langevin (D-RI) (left) and Glenn "G.T." Thompson (R-PA) (right), co-chairs of the Congressional CTE Caucus, speak from the House floor in support of CTE and commemorating CTE Month 2012 on Feb. 16., 2012.
CTE Month Products
To help in your celebration, ACTE offers you the opportunity to purchase promotional items that showcase the 2014 CTE Month logo, including pencils, pens, stickers, highlighters, balloons, sticky notes and mousepads that double as notepads.
It has come to ACTE's attention that merchandise companies have been attempting to sell CTE Month branded material. ACTE has no affiliation with any company claiming to carry CTE Month material. The only place you can order official CTE Month material is through ACTE. Please support ACTE by using the official CTE Month logo and materials. If you have any questions, please contact ACTE at 800-826-9972 or email@example.com.
How can you celebrate CTE Month?
CTE Month Promotional Poster Contest
A new and exciting contest for CTE students is now here! We’re looking for a CTE Month poster that will draw interest from students, teachers and administrators alike and inspire individuals to get involved in CTE Month.
The 2014 CTE Month Poster Contest will be held in October 2014. Check back here this summer for more details and contest rules.
Do you have an event planned for CTE Month 2014? Get news coverage of your CTE Month celebration activities? Send us your links and photos so we can share them here! Email firstname.lastname@example.org to add your activities to this page.
CTE Month 2014 News Coverage and Events
Members can submit their links and information on CTE Month activities in their respective schools, districts and states, as well as positive media coverage around CTE Month to share "what's going on" across the country during CTE Month! Please send us your CTE Month activities and new coverage so we can share it here. E-mail Ashley Parker, Media Relations Manager with your links, photos, videos and sound clips!
Plan Your Own CTE Month Events
There are a variety of events that you can plan for the month of February: career fairs, press conferences, competitions and more! See examples from your colleagues below and re-watch our our Planning and Promoting CTE Month Webinar (ACTE members only):
If you are hosting your own CTE Month events or participating in an event described above, such as Job Shadow Day, school tour, career fair, open house or another outreach event, please send pictures and information about your experience to Ashley Parker.
CTE Month Internet Advocacy
Throughout CTE Month in February and especially during Social Media Advocacy Week, February 11-15, 2013, ACTE will be turning to current and former CTE students, teachers, administrators, CTSO leaders, business owners and anyone who cares about education that prepares our youth and adults for the future workforce to share their experiences with CTE on the Internet.
There are several ways to communicate your story:
- Twitter: Share your story in 140 characters or less, and be sure to include hashtag #careerteched. Direct to your legislator by adding @ and your legislator's handle before your message; for example, "@Barack_Obama Perkins funding critical to workforce, edu & preparing students to be college & career ready. Restore funding! #careerteched"
- Facebook: Write your story on your legislator's Facebook wall. You can also post it on the ACTE Facebook wall or post on your own wall/status.
- Blog: Share your experiences on your blog and send us the link.
- Video: Post a video to SchoolTube and send us the link.
Get sample tweets, sample Facebook messages and blog ideas to spark your creativity during social media advocacy week and all month!
We'll share your contributions on the Web, through social networks and with legislators to make the case for CTE.
Reaching out to Traditional Media
Contact local television reporters and radio stations. Ask them to air stories in February and beyond about career and technical education. Invite them to cover any events such as proclamation signings, press conferences or career fairs.
CTE Month Media Outreach Downloadable Materials
2013 Sample CTE Month Press Release
Use this release template to craft a press release detailing what your school, program, or district is doing during CTE Month that you can send out to local media contacts. You can also utilize the CTE Month logos and your school’s logo in the letterhead of the press release. Another great way to publicize your CTE Month plans via media outreach is the newest interactive social media releases. PitchEngine allows you to create free social media releases, which are embedded with photos, video, pre-made tweets about your events or celebrations. An example of a social media release can be found here.
CTE Month Press Kit Starter
Does your program have a press kit? This is a great tool to have on hand when VIPs (media, policymakers, state leadership, etc.) attend an event or visit your program to provide them with quick, easily available facts and figures about your program and the impact you are making in your community! It should contain basic information about your program, a tip sheet or some facts about CTE, a news release for an event if relevant, and a business card for the media contact or public outreach contact at your program or school. A press kit looks best when displayed in a pocket folder. You can make this as fancy or as basic as your imagination, interest and budget allows; folders can be printed with your programs logo, or you can simply affix a easily printable packing label to indicate the packet is “Acorn High Career and Technical Education Programs Press Kit”, for example. If you purchased CTE Month materials such as pens or notepads, include those in the press kit or hand them out with the kit at your CTE Month events. Below are some materials you can download to start your kit.
What Is Career and Technical Education?
CTE Today Fact Sheet
Your CTE State Profile
Learn more about getting publicity for your program.
Reaching out to Legislators
Encourage your elected representatives, including mayors, city managers, county executives and state governors to designate February as CTE Month in your community. Use this sample proclamation. The proclamation-signing ceremony can also serve as a photo opportunity for your school.
Learn more about establishing relationships with policymakers.
Reaching out to Businesses
Here are just a couple of tips to get you started on working with businesses:
- Host a career fair featuring local business partners and the programs they support.
- Make a video profiling successful alumni and where they work.
- Ask shopping mall management to sponsor a career fair, make room for an exhibit or provide space for a “questions and answers about career and technical education” table or booth.
- Encourage local merchants to announce the date and theme on their marquees, in-store broadcast systems, electronic signs and cash register receipts.
Other CTE Month Activities
Use a special message promoting CTE Month when you answer your telephones.
Hold a “CTE Month Call-in Hotline.” If you are a member of a local or state education organization, ask your colleagues if they would be interested in staffing a hotline and responding to specific questions from the public on education issues. If your colleagues agree, approach a local newspaper or TV station and ask them to sponsor the hotline by providing facilities and phone lines for your teachers. The newspaper or TV station can run stories in advance promoting the hotline to the public and offer on-the-spot or post coverage of the event. Organizing a hotline requires at least two months of planning, but it is a terrific way to reach a large audience.
Data to Make Your Case
- CTE Fact Sheets
- According to the BLS, employment in the information sector is expected to increase by 4 percent, adding 118,100 jobs by 2018. Data processing, hosting, and related services industry, which is expected to grow by 53 percent, includes establishments that provide Web and application hosting and streaming services. Internet publishing and broadcasting is expected to grow rapidly as it gains market share from newspapers and other more traditional media. Software publishing is projected to grow by 30 percent as organizations of all types continue to adopt the newest software products.
- According to the BLS, about 26 percent of all new jobs created in the U.S. economy will be in the healthcare and social assistance industry. This industry—which includes public and private hospitals, nursing and residential care facilities, and individual and family services—is expected to grow by 24 percent, or 4 million new jobs.
- According to the American Association of Community Colleges, community colleges enrolled 11.8 million students nationwide, about 45 percent of all U.S. undergraduates.
- According to the most recent data from IPEDS, enrollment in America’s community and technical colleges increased by more than 8 percent between fall 2008 and fall 2009 and expanded at even a higher rate among the much smaller for-profit, two-year sector (up 28 percent) and among the “less-than-two-year” institutions that offer primarily vocational certificate programs (up 12 percent).
- Nationwide, 59 percent of nurses and a majority of other new health care workers get educated at community colleges, along with about 80 percent of firefighters, law enforcement officers and emergency medical technicians.
- Five hottest community college programs: registered nursing, law enforcement, licensed practical nursing, radiology, computer technologies (from the Princeton Review guide to college majors).
- There are 14.4 million secondary and postsecondary career and technical education students in the U.S. Career and technical education is offered in middle school, high schools, two-year community and technical colleges and other postsecondary schools.
- Career and technical education has a wide range of careers including: entrepreneurship, automotive technician, architect, carpenter, nursing, dental, medical technicians, careers related to food and fiber production and agribusiness, culinary arts, management and life skills, marketing, technology, and engineering.
- Career and technical education prepares both youth and adults for a wide range of careers that may require varying levels of education—from high school to postsecondary certificates to two- and four-year college degrees.
- According to the U.S. Department of Education’s Office of Vocational and Adult Education (OVAE), almost all high school students take at least one CTE course, and one in four students take three or more courses in a single program area. One-third of college students are involved in CTE programs, and as many as 40 million adults engage in short-term postsecondary occupational training.
- According to the BLS, of the 20 fastest growing occupations, 10 require an associate’s degree or less. Furthermore, of the 20 occupations with the largest numbers of new jobs projected for 2018, 13 require on-the-job training or an associate’s degree.
- A person with a CTE-related associate degree or credential will earn an average of between $5,000 and $15,000 more a year than a person with a humanities or social sciences associate degree—and those with credentials in high-demand fields such as health care can average almost $20,000 more a year.
- CTE students are significantly more likely than their non-CTE counterparts to report that they developed problem-solving, project completion, research, math, college application, work-related, communication, time management, and critical thinking skills during high school.
- In order to fill the needs of their population, community colleges and CTE centers offer short-term and accelerated programs as well as flexible learning approaches that allow adults to learn the skills and knowledge necessary to be competitive in today’s global economy. Through these programs, adults can earn industry certifications, certificates or degrees.
- A recent study by production equipment providers Advanced Technology Services, in association with ACNelson, projects that 40 percent of the skilled industrial labor force will retire in the next five years, at an estimated cost of more than $100 million each to the largest U.S. and manufacturing firms.